NuCypher is a privacy layer for distributed systems and decentralized applications. NuCypher KMS helps dApp developers secure their data on the blockchain with decentralized proxy re-encryption as a service.
We were given the opportunity to work with them on the community development side. Creating and posting content on Twitter, Reddit and aligned digital communities.
Working closely with their team, we helped build and manage a growing community of developers, technologists and blockchain + dApp enthusiasts who wanted to know more and follow NuCypher.
We worked over 4 months to help bring their twitter following fro 628 to over 4000, a telegram community starting at under 1000 to over 20,000 and created an website called dappnews.io to bring light and knowledge seekers to an adjacent, unbiased platform.
We went to ETHDenver, meeting amazing individuals and companies. NuCypher is backed by the best and brightest, with a top notch team that made it easy for us to do what we needed too.
Using a shared excel document, we tracked tasks, projects, outreach, growth and more. Implementing a Gantt chart - we were able to successfully deliver on deadlines, while never losing quality.
There were numerous challenges throughout our tenure with NuCypher. None from them, but most from daily volatile markets and hyper-speed FOMO. We wanted to keep NuCyphers' brand identity and foundation within their community to be solid and authentic.
We maneuvered around fake airdrops and incoming SEC regulations. Failing ICOs and greedy companies looked for a quick buck - but NuCypher is different. We wanted to speak to that difference and longevity. They are a team of serious thought leaders and industry leading pros at what they do.
Building that out from the end user first, will create a lasting impression and give them reason to stick with it.
Developer Community Growth
Saturation of Markets
Fast Paced & Growing Industry
Maximizing Digital Channels
It was an incredible experience to work with NuCypher. Helping grow from a community aspect, a truly fundamental technology that will be a corner stone of the blockchain industry. We've played our role through various digital channels, nurturing and establishing NuCypher across dev groups.
We kept twitter growth consistent and quality, always showcasing the work of the NuCypher team. They traveled to various talks, meetups and developer conferences. We focused keyword content and back links for each channel, and they changed daily. We kept track and that made everything easier in the long run. Creating a social media template was a great way to track progress and reference for any info.
We also got to create dappnews.io (RIP) which was a blessing in disguise. We got to interact on a more personal level with the community, and drive traffic organically to NuCypher. We also were able to help showcase other startups, doing quality work within the space.
Upon completion of our tenure, we helped grow and build out the right type of consumer base. Individuals and entities that want to see NuCypher scale and become a large part of the industry.